MMP operate as an extension of Superdrug’s marketing function, marrying strategy, planning and intuitive creativity with super-efficient project management and digital and print delivery. Our fully integrated, brand immersive approach included setting up an in-house team to manage artwork, print, QC and distribution, together with the development of a store profile database and a workflow and approval system. Our marketing impact has included award-winning multichannel activity including a TV-led ABTL campaign and engaging digital content, delivered to store screens via our content hub. Our involvement has also extended to the launch of a category-transforming Beauty Studio store which will reposition the client’s service proposition nationwide, the retail fitting of new wellbeing concept stores and ongoing development of a customer loyalty/reward scheme via an MMP-created Superdrug app.
Launching the brand