In a world of lottery mega millions and more gambling possibilities than Las Vegas, The Football Pools now has to work harder than ever to engage and hold the attention of the Pools-playing public. The relaxation of gambling rules for broadcast media has also created a far busier playing field. Against this background, our challenge was to create a multi-platform approach that would make the Pools relevant and credible enough to engage new gambling-savvy audiences while continuing to engage their loyal fan base.
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