Arighi Bianchi

‘Make Room’ Campaign

The Challenge

To help showcase the quarterly Arighi Bianchi sales events in a refreshing, welcoming way, we created a suite of radio adverts and accompanying sales collateral to ensure this well regarded furniture retailer hit their sales targets and made their sales a massive success.

We Think

Our strategy team identified Arighi Bianchi’s luxury product range and the experience of the store itself as key strengths. Their reputation as a proudly independent family business meant we could capitalise on a sense of social currency for a younger audience, helping people to feel good about shopping there without a sense of snobbery and giving the furniture retailer an approachable, fun tone of voice.

We Create

We created ‘make room’, a fun, friendly campaign with a double meaning – customers need to literally make room for all the amazing new furniture in the Arighi Bianchi sale, and that perfect piece can really ‘make’ a room. With a refreshed new look and feel and a lighthearted radio campaign, ‘make room’ formed Arighi's campaign for a 12 month period.

We Deliver.

We worked with real husband and wife celeb couple Lee Boardman and Jennifer James to create a suite of lighthearted, ‘Keeping up with the Jones’ style radio ads, recorded in partnership with LBS. With five spots and five successful sales periods, and counting, our 'Make Room' campaign continues to be a huge success for Arighi Bianchi.

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